Get in touch now

Phone: +49 30 120872870

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

General Business Terms for business customers for using the services
of Lemon One GmbH

1. Definitions

  • “Material” in the context of this Agreement (as defined below) means the photographs and/or videos to be transferred to the customer under the conditions of the Cooperation Contract, i.e. only the photographs/videos pre-selected (or edited, if applicable) by the contractor in the minimum number owed.

    “Raw Material” in the context of this Agreement (as defined below) means all photographs and/or videos created during a shoot as well as any other files created in connection with the shoot or image processing, if applicable, which are not Material.

    “Agreement” in the context of these General Business Terms means the individual agreement in the form of a Cooperation Contract inclusive of the following General Business Conditions.

2. Preamble

  • With this Agreement regarding the creation of photographs and/or videos and the concession of usage rights for this Material, the contractor is granted the right to use the Material on the basis of the license type chosen in the Cooperation Contract for the agreement purpose stipulated in the Cooperation Contract.

3. Object of the contract, framework agreement

  1. The object of this Agreement is the making of and granting of rights to the Material prepared by the contractor for the client.
  2. The Cooperation Contract as a framework agreement obliges the parties to carry out multiple film shoots, each representing individual service contracts (hereafter each referred to as “Order”). If not referred to differently in the following clauses, this refers to every individual order.

4. Application of the General Business Terms

  • These General Business Terms also apply to future agreements as amended. They also apply if the client refers to its own business terms, particularly in the case of offer acceptance or order confirmation, unless agreed in writing by the contractor.

5. Obligations of the contractor

  1. The contractor undertakes to produce the contractual Material in accordance with the specifications in the Cooperation Contract. The contractor may engage subcontractors for this purpose. For every Order, the time and place of a shoot will be stipulated by the parties by mutual agreement in the manner laid out in the Cooperation Contract. The client may refuse to grant approval if the Material does not meet the contractual requirements.
  2. After completion of the Material, the contractor must convey the Material to the client. The contractor has no obligation to deliver or transfer the Raw Material. The client may retain copies of the Material to use as a reference for its client acquisition..

6. Processing

  • Insofar as digital processing is included in the Cooperation Contract, the client must carry this out in accordance with the specifications agreed upon in the briefing before the conclusion of the contract.

7. Granting of rights

  1. The contractor confers on the client, within scope of the legal protection period, the locally unrestricted right to tangible and intangible use of the Material. All rights are granted as exclusive rights, i.e. for sole use by the client. An exception is made for the entitlement of the contractor and its subcontractor to use the Material as reference for its own client acquisition purposes.
  2. In the case of “one-off payment”, this right is conveyed without a time limit whereas in the case of “annual payment”, the right has time limitations in accordance with Sections 10.2 and 12.2.
  3. The right conferred by Section 7.1 is limited in its contents in accordance with the license model stipulated in the Cooperation Contract as follows:

    (a) Full license option
  • The client may use the Material in an unrestricted manner, in particular for any kind of advertising (print, online, indoor and home displays, TV, videos, on- demand) as well as for product packaging.
  • The granting of usage rights includes reproduction rights, distribution rights and the right to exhibit (tangible exploitation rights), the right of recitation, performance and presentation, the right to make publicly available (particularly on the internet), the right to broadcast, the right to reproduce via image and sound media and the reproduction rights of radio transmissions and of occasions when the Material was made available to the public (intangible exploitation rights) as well as all unknown types of use.
  • In particular (not conclusively, however), the granting of usage rights includes, in view of the usage intended by the client, the following rights and intended uses:
  • (i) the unlimited right to use the Materials in books, documentation, advertising efforts, canvassing for advertisers (incl. posters), brochures and catalogues, for all print and digital output without a limitation on numbers both domestically and abroad;
  • (ii) the unlimited right to share the Material, in the context of press and public relations activity, to third parties for publication, reproduction and distribution;
  • (iii) the unlimited right to present the Materials within the context of exhibitions and events, in both digital and analogue form
  • (iv) the unlimited right to commercial exploitation of content through the production and sale of wares of any kind (e.g. clothing, print publications);
  • (v) the unlimited right to make publicly available, preproduce and distribute the Material within a website or as part of any other internet service (e.g. making it available to download);
  • (vi) the unlimited right to reproduce and distribute the Material on all known and future storage media (e.g. DVD, Blu-Ray or other HD disks, flash memory cards, memory sticks, other chips);
  • (vii) the unlimited right to archive the Material in any form (including in an electronic database with other photographs and texts) and particularly to record in a digital form and save on any known and future storage media or data carrier together with other works or partial works, to reproduce, rent and/or distribute these data carriers in any form as well as making the contents publicly available and transferring it via stationary or mobile media as part of a remote data transfer (e.g. on-demand, with or without download), as well as allowing printouts of paper copies by the respective end customers.

    (b) Web license option
  • The client may use the Material in a restricted manner on the World Wide Web in any form (most notably on any website or as a web- based, digital advertisement). This excludes advertisements using other media (TV and videos, usage on packaging);
  • publications, limited to 5000 copies, and
  • presentations (in-house and public).

    (c) Social media license option
  • The client may use the Material on social media platforms, i.e. via online communication channels that are based on community-based input, interaction, content sharing and collaboration, such as Facebook, Twitter, Instagram, Google+ and Tumblr.

    (d) Editorial license
  • The contractor may only use the Material for public relations activities, i.e. for reporting on proceedings that are worthy of publication or are generally in the public interest; via all media (particularly digital newspapers, magazines, newsletters, websites, blogs or other publications).
  • 7.4 The client has the right to exploit the rights granted in this Agreement free of charge or in exchange for a fee.
  • 7.5 The client may only transfer or sub-license all or part of the rights granted in this Agreement to third parties without requiring the approval of the licensor if the full license option has been selected.
  • 7.6 The usage rights of the files are granted at the moment of the handover/transfer of the files to the client. The contractor is not entitled to use the deliverables itself – with the exception of Section 5.2 of this Agreement.
  • 7.7 The client accepts this transfer of rights.
  • 7.8 The rights to the Raw Material is not granted.

8. Right to edit/Crediting the author

  1. The client obtains – for the duration of the license – the right to edit and adapt the Material to the respective intended use (such as retouching, colour-editing and resolution changes). The client is also granted the right to digitally alter the footage and extract sections. The rights to the Raw Material is not granted. 8.2 The client thus respects the moral rights of the subcontractor (photographer or cameraman) in accordance with Section 14 of the German Copyright Act (UrhG). 8.3 The contractor undertakes to agree with its subcontractor that it will waive the right to credit in accordance with the Copyright Act, as long as this is legally admissible.

9 Other permissions and consent

  1. The client will, under its own responsibility, obtain from third parties the permissions/consent necessary to create the Material. Notably, the contractor will, if legally required,
  • (a) obtain consent from individuals who are personally recognisable in the Material;
  • (b) obtain consent from individuals in whose home the Material was recorded;
  • (c) obtain official authorisation;
  • (d) obtain consent from individuals whose intellectual property rights are affected by the recording of the Material.
  • (e) obtain consent from individuals insofar as this is required for the processing of their personal data.
  1. The client thereby respects the legal regulations that apply to obtaining consent and permissions agreed in accordance with Section 9.1, in particular the German Copyright Act, the Design Act, the Federal Data Protection Act, the Art Copyright Act and the General Data Protection Regulation.
  2. 9.3 Should third parties make claims against the contractor based on a culpable breach of Section 9.1 or 9.2 of this Agreement by the client, the client indemnifies the contractor against all these claims.
  3. 9.4 The client grants, insofar as it is authorised, the permissions and consents necessary for the fulfilment of the Agreement. If the client can only participate in granting permissions or consent, it is obliged to do so in good faith.

10. Remuneration

  1. One-off payment option. If the client has chosen the “one-off payment” option, the contractor receives (a) the remuneration (plus VAT) agreed in the Cooperation Contract for carrying out the shoot and producing the Material for each Order, and (b) a one-off flat fee in accordance with the Cooperation Contract (plus VAT) for the permanent usage rights of the Material created for the Order. 10.2 Annual payment option. If the client has chosen the “annual payment” option, the contractor receives the one-off payment (plus VAT) stipulated in the Cooperation
  2. Contract for the production of the Material and for carrying out each individual Order. In addition, the client pays an annual license fee (per calendar year) for usage rights of the Material delivered as part of each Order, at an amount agreed upon in the Cooperation Contract plus VAT. For the first year, in which the shoot took place, the client is only liable for the pro rata amount.
  3. Any Material costs, travel and subsistence expenses, or any other costs that may arise in connection with the shoot and the creation of the Material, as well as for the granting of usage rights, are to be compensated along with the flat fees in accordance with Sections 10.1 and 10.2 respectively. This does not apply to the remuneration of unknown usage types in accordance with Section 31a in connection with 32c of the Copyright Act, which provides for separate remuneration for unknown usage types.
  4. Remuneration is payable after the transmission/uploading of Materials to the client by the contractor and the issuing of an invoice by the contractor.

11. Non-solicitation agreement

  • For the duration of the Cooperation Contract and for a period of one year after its end, the client undertakes not to enter into any agreements with the subcontractors of the contractor regarding the provision of services or working relationships involving photography or video production.

12. Cancellation/Termination rights

  1. Both parties have a right to ordinary termination of the Cooperation Contract as a framework agreement after the minimum number of shoots stipulated in the Cooperation Contract have been completed. The right of termination can be exercised with immediate effect.
  2. If the “annual payment” option has been selected in accordance with 10.2, both parties may terminate the right of use obtained via annual license fees with a deadline of one month before the end of the calendar year. All obligations relating to carrying out shoots and the creation of Material, as well as the one-off payment due for this, remain unaffected.
  3. The client may cancel individual orders without payment, provided that the cancellation takes place more than 72 hours before the start of the arranged shoot. In the case of a cancellation that takes place 72 hours or fewer but more than 12 hours before the start of the arranged shoot, the client is liable for half of the agreed payment for this individual shoot. In the case of a cancellation that takes place 12 hours or fewer before the start of the arranged shoot, the client is liable for all of the agreed payment for this individual shoot.
  4. No other ordinary termination rights exist if they are not otherwise stipulated in the Cooperation Contract.
  5. The parties are accorded a right to extraordinary termination in accordance with legal regulations.
  6. Notably, there is a particular reason for cancellation by the contractor if the permissions and consent necessary for the order specification in accordance with Section 9 of this Agreement cannot be obtained by the client after sincere effort. In this case, the contractor will inform the client in advance to allow for a potential alteration of the project.

13. Cancellation/Termination rights

  1. The parties undertake – for the duration of the Cooperation Contract and for a period of one year after its end – not to divulge any information obtained while carrying out the Cooperation Contract and which relates to confidential business affairs or transactions of the company or business entities linked to the company, and only to use this kind of information for the purposes of this Agreement. This particularly applies to trade secrets, confidential data, information and expertise regarding products and processes. The obligation particularly relates to all non-public information about industrial property and intellectual property rights, software and/or hardware, new products from the company and its business partners that have not yet been made public, finances, business development strategies and plans, as well as names of current and potential customers and business partners.
  2. The obligation in Section 13.1 does not apply to information that
  • (a) is or will be generally known without a breach of this Agreement or
  • (b) is made known to third party recipients without confidentiality requirements or violation of this Agreement or
  • (c) the recipients of the information can prove they already possessed or independently acquired or developed before the Agreement came into force or
  • (d) has been approved for disclosure by the company, in writing, or
  • (e) must be made public due to the law or regulatory action.

14. Final clauses and disclosure requirements

  1. Agreements made in the Cooperation Contract that differ from these General Business Terms take precedence.
  2. Changes to this Agreement must take place in written or text form; this also applies to changes to the written/text form requirement.
  3. If individual provisions in this Agreement are or become partly or entirely unworkable, the validity of the rest of the Agreement remains unaffected. Such provisions are to be replaced by the remaining regulations as far as possible by applying supplementary interpretation, or otherwise replaced consensually by the parties with regulations that are most suitable for achieving the aims of the Agreement, taking into account the interests at hand and common requirements for creating regulations that are legally effective.
  4. The Agreement is based on the law of the Federal Republic of Germany.
  5. The place of fulfilment is the headquarters of the contractor. Any disputes that may arise from this Agreement will be settled by the local or regional court in Berlin, provided that no other court of jurisdiction is stipulated by law.
  6. To ensure that the contractor can fulfil its legal requirements towards the client regarding information and disclosure in a timely and complete manner, the client will immediately, without solicitation, inform the contractor of any changes of address via registered letter.

As of: 01.04.2018

General Terms and Conditions for the framework contract on the creation of photographs/videos with photographers

1. Preamble

The principal creates and licences photographs and/or videos to third parties, who rely upon attractive images to advertise their products, particularly estate agents and online booking and comparison platforms. In addition, the principal wishes to use photographs and/or videos internally. 

For this purpose, it employs the agent as a subcontractor. 

The parties plan, under this framework contract, to execute multiple individual orders with shoots to create photographs and/or videos via the agent. The following General Terms and Conditions regulate the contractual rights and obligations of the parties for these individual orders. 

For each individual order, the principal should receive comprehensive rights to the material (as defined below) and be enabled to use the material, on the basis of being granted the rights of use in accordance with this contract, in a comprehensive manner for its numerous designated activities.

2. Definitions

  • “Material” in the context of this Agreement (as defined below) means the photographs and/or videos to be transferred to the customer under the conditions of the Cooperation Contract, i.e. only the photographs/videos pre-selected (or edited, if applicable) by the contractor in the minimum number owed.
  • “Raw Material” in the context of this Agreement (as defined below) means all photographs and/or videos created during a shoot as well as any other files created in connection with the shoot or image processing, if applicable, which are not Material.
  • “Agreement” in the context of these General Business Terms means the individual agreement in the form of a Cooperation Contract inclusive of the following General Business Conditions.

3. Implications of framework contract

  1. Neither the conclusion of the framework contract nor an individual order justify a further obligation on the part of the principal to offer the agent additional or specific orders.
  2. The agent shall inform the principal in advance at what times and in which locations it can be available for shoots. It has no obligation to the principal to free up certain capacities or a minimum amount of capacity.
  3. The agent shall now take on orders which have been assigned to it in accordance with the times and places approved in Section 3.2. It can withdraw from these orders in accordance to the provisions of Section 9.
  4. The agent may, subject to Section 16.3, carry out similar orders with other principals.

4. Duration of the framework contract

  1. This framework contract applies to an indefinite period of time. It can be terminated by either of the two parties with a notice period of two months at the end of the month. 
  2. The right to extraordinary termination in accordance with legal specifications remains unaffected.

5. Object of these General Terms and Conditions

  • If not explicitly stated otherwise, the following provisions in these General Terms and Conditions relate to every individual order. 

6. Obligations of the agent when creating the material

  1. The agent undertakes to create the material referred to in this contract personally on site with the customers. The material shall adhere to the specifications of the order with regard to lighting, type, quantity, motifs of the photos/videos, camera angle and other potential parameters. The agent is not entitled to any creative leeway when choosing these parameters.
  2. The agent shall arrive punctually at the agreed time and location of the shoot. In the event of a delay, it shall inform the principal.
  3. The agent must procure the necessary equipment to create the material in accordance with the requirements of the order and transport it in good working condition to the location of the shoot.

7. Obligations of the agent after creating the material

  1. After the material has been completed, the agent must convey to the principal all digital files created within the scope of the order. The digital series of images/videos must be complete in accordance with the requirements agreed upon in the order. The agent may retain copies of the material to use as a reference for its customer acquisition, but may not utilise it for monetary gain.
  2. If not otherwise stated in the order form, the agent shall upload the material created during the shoot to the principal’s platform in unedited raw data format (.RAW, .NEF, .CR2, .DNG, .MOV, .MP4 or similar) within 12 hours after the end of the shoot. The agent may not edit, improve or add additional content/lettering to the files before they are uploaded.

8. Defaults

  1. The principal may refuse to accept material that does not meet the specifications of the respective order. This especially applies if material is incomplete or the agent does not provide it in the format agreed upon in Section 7.2. In this case, no payment is due. Alternatively, the principal can request the shoot or upload be repeated free of charge. 
  2. Otherwise, the legal rights arising from defective products apply in accordance with Section 633 ff. German Civil Code.

9. Withdrawal

  • The agent may withdraw from an order up to 72 hours before the start of a shoot. After this deadline has passed, withdrawal is only possible in cases laid out in law. 

10. Granting of rights

  1. The agent shall transfer to the principal a right of tangible and intangible use of the material, unlimited by time or place, free of charge or for remuneration, and wholly or partially through third parties. With the exception of permission to use material as a reference pursuant to Section 7 of this contract, it transfers this right as the exclusive right. Here, the parties assume that the principal intends to utilise the material as extensively as possible. It is intended that the material be particularly utilised in printed form (e.g. in catalogues, advertising brochures, posters, other documentation, etc), but also in the form of data carriers (e.g. DVD, CD-ROM, etc.) as well as other digital media and via the internet (e.g. website, apps, digital image archive, mobile media, etc). For example, there is also the intention to have the material on hand in digital data bases for internal and external use (e.g. by means of on-demand services). Should new technical possibilities to utilise photographs become known, the principal may make use of them. 
  2. The granting of rights of use includes the right of reproduction, the right of distribution and the right of display (tangible exploitation rights), recitation, performance and representation rights, the right to make publicly available (especially on the internet), the right to broadcast, the right of communication via video and audio recording media and the right of communication of broadcasts and public availability (intangible exploitation rights) as well as all unknown types of use. In particular (but not conclusively), the granting of rights of use includes, in view of the exploitation intended by the principal, the following rights and usage purposes:
  • (a) the unrestricted right to use the material in the context of books, documentation, advertising initiatives, press advertising (including posters), brochures, catalogues in any print and digital form without limitations on the number of copies, domestically or abroad;
  • (b) the unrestricted right to pass on the material to third parties in the context of press and public relations activities for publication, duplication and dissemination;
  • (c) the unrestricted right to present the material in the context of exhibitions and events as both digital and analogue form;
  • (d) the unrestricted right of commercial exploitation of the content via the manufacture and sale of wares of any kind (e.g. clothing, printed publications);
  • (e) the unrestricted right to make publicly available, duplicate and disseminate the material within an internet presence as well as within other internet services (e.g. making it available to download);
  • (f) the unrestricted right of duplication and dissemination of the material on all known or not-yet-known storage media (e.g. DVD products, Blu-Ray or HD disks, Flash storage media, memory sticks, other chips);
  • (g) the unrestricted right to archive the material in any form (including within an electronic database together with other photographs and texts), particularly to collect it in a digital form and save it on any known or not-yet-known storage media or data carriers together with other works or partial works, to duplicate, rent and/or distribute this data carrier in any form, and also to make the contents publicly available and broadcast it by means of data telecommunication (e.g. on demand, with or without download) on stationary or mobile media, as well as license print-outs of paper copies by respective end customers.

      3. The granting of rights also applies to new types of use which only become known in the future.

      4. The principal has the right to utilise the rights granted pursuant to this contract free of charge or for commercial gain.

      5. The principal can wholly or partially transfer or sub-license the granted rights to third parties in accordance with this contract, without requiring the permission of the agent.

      6. The rights of use are granted to the principal at the time that they come into being. The exercise of these rights of use by the principal requires no further permission from the  .       agent. The agent is not permitted to use the deliverable itself – except in accordance with Section 7 of this contract.

      7. The principal shall accept this transfer of rights. 

11. Editing rights

  • The principal is granted the comprehensive right to edit the material in any form, especially to adapt it to the intended use (such as retouching, colour adjustment and resolution adjustment). It is also granted the right to digitally alter the material and extract sections. The principal shall accept this transfer of rights.

12. Credit

  • The agent foregoes the enforcement of its right to credit in the context of common practice in the sector.

13. Remuneration per order

  1. The agent receives a flat hourly rate per hour expended, as agreed in the framework contract, for producing the material, carrying out the shoot, using and transporting the necessary equipment, and granting the rights of use. The parties coordinate the number of hours required in advance (cost estimate).
  2. If not agreed otherwise on an individual basis, any material costs such as travel and catering costs, and other costs relating to the shoot and the creation of the material are fully covered by the hourly rate. This does not apply to payment for unknown types of use in accordance with remuneration for unknown types of use pursuant to Section 31a in conjunction with 32c of the German Copyright Law, which provides for special remuneration for unknown types of use. 
  3. In derogation from Section 13.2, the parties can agree upon additional remuneration if special equipment is required for an order. 
  4. The agent shall issue an invoice to the principal denoting the hours expended. 
  5. As a rule, payment is due when the material has been uploaded and accepted by the principal, and must be paid within two weeks. For more extensive orders, the parties can reach a different payment arrangement with an advance on costs.

14. Guarantee/liability

The agent guarantees that

  1. it is fully entitled to the rights necessary for the conclusion of the licence agreement, particularly copyright;
  2. it is the sole copyright holder;
  3. third parties have no rights to the material as an obstacle to this contract; 
  4. that it has created and configured the material in such a way as to not violate the rights of third parties (particularly copyright or property rights, for example the right to one’s own image or the right to carry on the established and practised business, including the right to determine who enters the premises); 
  5. that the creation of the material does not contravene public law regulations, and
  6. that it has not published or licensed the material before granting the rights pursuant to Section 10.

15. Copyright disputes and indemnity

  1. As far as is possible and reasonable, the agent, in relation to any claims asserted by third parties against the principal in the event of a culpable breach of its duties from this contract or the violation of a guarantee from Section 14, shall endeavour to provide licences or modified versions of the material with which the principal can avoid violating the rights of third parties, without suffering any loss of quality of the material.
  2. Insofar as a measure does not or not fully (only for the future, for example) resolve the third-party claim pursuant to Section 15.1, the agent shall indemnify the principal against all claims. This indemnity also covers the costs for the necessary legal defence against such claims, including the lawyer’s fees pursuant to the Lawyer’s Compensation Act. If possible, the principal should perform its duty to indemnify by directly satisfying the third-party claims.
  3. Irrespective of Section 15, the principal shall decide in the case of enforcement of third-party claims, whether and to what extent such disputes shall be decided or settled in court or by means of an out-of-court settlement. The agent undertakes to actively support the principal in the event of a legal dispute.
  4. The agent shall support the principal in the event of disputes with third parties regarding the material covered by the contract and shall provide the necessary information.

16. Confidentiality

  1. The agent undertakes – for the duration of the framework contract and for a period of two years after its termination – not to disclose any information acquired when carrying out the framework contract or any orders, as well as the confidential business affairs or transactions of (a) the principal, (b) the customers of the principal or (c) the company whose premises is used for the shoot, and only to use this information for the purposes of this contract. This particularly applies to trade secrets, sensitive data, and information and expertise regarding products and processes. This obligation particularly covers non-public information regarding commercial property rights and copyright, software and/or hardware, new products that have not been publicly launched, finances, business development strategies and plans, and names of current and potential customers and business partners.

The obligation arising from Section 16.1 does not apply to information

  • which is or becomes publicly known without a breach of this agreement;
  • which becomes known to the agent via a third party without confidentiality requirements and without a breach of this agreement;
  • which the recipient of the information can prove that they already possessed before this agreement came into effect, or that they received or developed independently;
  • for which the principal has approved its dissemination in writing, or 
  • which must be made public for legal reasons or as a result of an official directive.

      2. The agent undertakes to oblige any agents or other subcontractors (e.g. technical assistants) tasked with the fulfilment of an order to maintain confidentiality to the same extent as laid out in this Section 16.

     3. In the event of a violation of this obligation arising from Section 16, the agent must pay the principal a contractual penalty of EUR 2000 for each individual case of culpable contravention. The contractual penalty does not count towards any claim for damages.

17. Non-solicitation agreement

  1. The principal must not, for the duration of this framework contract and for a period of two years after its termination, enter into any contracts, particularly any employment or service contracts, whose object is the creation of photographs or videos. The agent also undertakes not to contact any customer for whom the principal has created material in the context of this contract (regardless of whether it used the agent in question or a different agent) either directly or in any other form that bypasses the principal. 
  2. Customers with whom the agent has come into contact via the principal and with whom they have directly communicated, particularly to negotiate prices, must be referred to the principal. Contact between the photographer and the customer in the course of an order, within the meaning of this framework contract, is excluded from this ban on contact.

18. Data Protection

  • Regarding the processing of personal data, the principal’s privacy policy applies, and can be found at

19. Final clauses and disclosure requirement

  1. Changes to this framework contract must be made in written form; this also applies to changes to the requirement for written form.
  2. If individual provisions of this framework contract are or become partially or wholly invalid, the validity of the rest of the framework contract remains unaffected. Any such provisions shall be replaced by the remaining provisions as far as possible using supplementary interpretation of the contract or otherwise replaced by provisions, mutually agreed by the parties, which are best suited, considering the parties’ interests and the collective requirements of the provision, to achieve the aims of the contract with legally effective design.
  3. The framework contract and any orders are founded on the law of the Federal Republic of Germany.
  4. The place of fulfilment for this framework contract and any orders is the offices of the principal. Any disputes arising from this framework contract or the orders will be settled by the district or state court in Berlin, insofar as no other competent court of jurisdiction is specified by law.
  5. To ensure that the principal can fulfil its disclosure and information obligations to the agent in a timely and comprehensive manner, the agent shall inform the principal in writing of any changes of address unprompted and without delay.


Stand 24.05.2018

Der Verantwortliche für Ihre personenbezogenen Daten ist die lemon one GmbH mit Sitz in der Saarbrücker Straße 18, 10405 Berlin, Deutschland (im folgenden als “lemon one”, “wir”, “uns”, “unser”). Du kannst uns unter der Adresse Saarbrücker Straße 18, 10405 Berlin, Deutschland oder per E-Mail unter erreichen. Diese Datenschutzerklärung und Cookie-Richtlinie („Datenschutzerklärung“) beschreiben die Daten, die auf, (die „Webseiten“) und der Web-Application genutzt werden.

Lemon One möchten mit diesen Datenschutzhinweisen allen Besuchern dieser Webseite über Zweck, Art und Umfang der Verarbeitung personenbezogener Daten informieren. Unsere Internetseiten und Dienstleistungen werden ständig überarbeitet und weiterentwickelt. Daraus ergibt sich auch, dass diese Datenschutzhinweise regelmäßig überarbeitet und aktualisiert werden. Das gilt insbesondere im Hinblick auf die von uns eingesetzten Verfahren zur Nutzungsanalyse, zur Wirksamkeitsmessung von Werbemethoden und vergleichbare Dienste, insbesondere von Drittanbietern. Der aktuelle Stand kann jeweils der tabellarischen Aufstellung weiter unten entnommen werden. Lemon One ist ein international agierender Dienstleister mit Kunden quer über den Planeten verteilt. In diesem Sinne tragen wir Sorge dafür, dass die Maßnahmen getroffen werden, die nach europäischem Datenschutzrecht geboten sind, um ein angemessenes Schutzniveau der Daten zu gewährleisten.



Lemon One nutzt diverse Dienste von Google Inc. aus den USA. Dazu gehören Google Analytics, Google Adwords, Google Tag Manager und Google Maps.

Google Tag Manager

Ferner setzen wir den Google Tag Manager ein. Google Tag Manager ist eine Lösung, mit der Vermarkter Website-Tags über eine Oberfläche verwalten können. Das Tool Tag Manager selbst (welches die Tags implementiert) ist eine cookie-lose Domain und erfasst keine personenbezogenen Daten. Das Tool sorgt für die Auslösung anderer Tags, die ihrerseits unter Umständen Daten erfassen. Google Tag Manager greift nicht auf diese Daten zu. Wenn auf Domain- oder Cookie-Ebene eine Deaktivierung vorgenommen wurde, bleibt diese für alle Tracking-Tags bestehen, die mit Google Tag Manager implementiert werden.Möglicherweise bitten wir unsere Kunden um die Erlaubnis, einige Produktdaten (z. B. Kontoinformationen) an andere Google-Produkte weiterzugeben, um bestimmte Funktionen zu aktivieren, z. B. das Hinzufügen neuer Conversion-Tracking-Tags für AdWords zu vereinfachen. Außerdem überprüfen unsere Entwickler von Zeit zu Zeit Informationen zur Produktnutzung, um das Produkt weiter zu optimieren. Wir werden jedoch niemals Daten dieser Art ohne die Zustimmung des Nutzers an andere Google-Produkte weitergeben.

Weitere Informationen hierzu gibt es in den Nutzungsrichtlinien für dieses Produkt.

Google Analytics

Zur Optimierung und Ausspielung unserer Werbeanzeigen nutzen wir Daten, die auf deine vergangenen Besuche unserer Webseite basieren. Dies betrifft Display Werbung sowie das von Google Analytics bereitgestellte Remarketing. Remarketing ist eine Funktion, die zielgerichtete Werbung, basierend auf den Interessen und Interaktionen des Webseiten-Besuchers mit der Webseite, ausspielt.

Um mehr über Remarketing Listen zu erfahren, besuche bitte Google Support:

Du hast die Möglichkeit das Anzeigen von bezahlter Google Werbung zu deaktivieren. Besuche dafür den folgenden Link:


Cookies sind kleine Textdateien, die meist für die Dauer der aktuellen Sitzung, also bis zum Beenden des Browsers, in einigen Fällen aber auch darüber hinaus, im Browser des Endgeräts des Benutzers gespeichert werden. Kommt ein Besucher auf oder setzten wir automatisch ein Cookie zur Wiedererkennung des Browsers (ein sogenanntes Session-Cookie). Die meisten Browser akzeptieren Cookies, es ist jedoch möglich einen Widerspruch gegen die Datenverarbeitung durch Cookies vorzunehmen (“Opt-Out”). Bitte beachten Sie, dass in diesem Fall die Lemon One Plattform nicht einwandfrei funktionieren kann. Wie das Setzen von Cookies im Browser verhindert werden kann, siehe Abschnitt Google Analytics. Ohne weitere Anpassung deiner Browsereinstellungen zur Ablehnung von Cookies, wird unser System Cookies beim Besuch bzw. Login auf unserer Webseite gesetzt. Cookies können jederzeit gelöscht werden. Im Falle einer Löschung müssen beim nächsten Besuch die Zugangsdaten erneut eingegeben werden.

Zu Werbe-, Analyse- und Qualitätssicherungs- zwecken werden Dienste Dritter eingesetzt. Diese können Cookies (Third-Party Cookies) und/oder Zählpixel (Web Beacons) setzen, um beim Surfen z. B. regionalspezifische oder themenspezifische Banner anzuzeigen. Third-Party Cookies können in den Einstellungen der meisten Browser geblockt werden. Unter diesen Umständen kann die Funktionalität von anderen Seiten außerhalb von Lemon One beeinträchtigt sein.

Die von den Cookies generierten Informationen über deine Nutzung der Webseite (inklusive deiner IP Adresse) wird durch die Einstellung (“_anonymiselp()” function or equivalent) anonymisiert und Google Servern in den Vereinten Staaten übermittelt. Mehr Informationen über die Anonymisierung von IP Daten findest du auf dieser Seite

Log Information

Bei dem Besuch vonwww.lemonone.comoderwww.lemonone.despeichert unser Server automatisch die Informationen, die der Browser sendet, wenn diese Seite besucht wird. Die Informationen umfassen den Aufruf (Request), die IP-Adresse, Browser-Typ und -Sprache sowie das Datum und Uhrzeit des Aufrufs. Die Informationen werden zur Analyse und Aufrechterhaltung des technischen Betriebs unserer Server und des Netzwerkes sowie zur Missbrauchsbekämpfung benutzt und werden nach 3 Monaten automatisch gelöscht


Sollten Sie uns auf unserer Webseite mittels Kontaktformular oder Intercom (Chatfenster), oder direkt mittels einer E-Mail kontaktieren stimmen Sie unseren Datenschutzbestimmungen zu. Um die Anfrage ordnungsgemäß bearbeiten zu können und um unseren Service nachvollziehbar zu machen und zu verbessern wird Ihre Anfrage gespeichert. Angaben zur Person werden nur dazu genutzt, die Anfrage zu bearbeiten. Kontaktanfragen über unser Kontaktformular nutzen wir den Dienst Contact Form 7, dessen Datenschutzerklärung hier eingesehen werden kann: Die Datenschutzvereinbarung von Intercom kann unter werden.


Unser Newsletter enthält Links und Grafiken, die uns zeigen, ob der Newsletter in einem E-Mail-Programm geöffnet wurde und ob auf Links geklickt wurde. Dies dient der Verbesserung unseres Angebots und der Qualitätssicherung. Ein Widerspruch gegen diese Nutzungsanalyse kann durch Abbestellen des Newsletters erfolgen. Entsprechende Hinweise zur Abmeldung finden sich in jeder Newsletter-Mail. Zum Versenden unserer Newsletter verwenden wir den Service von Mailchimp. Die Datenschutzerklärung von Mailchimp findest du hier:

Social Media und nutzergenerierte Inhalte

Einige unserer Plattformen ermöglichen es Nutzern, ihre eigenen Inhalte einzustellen. Bitte bedenke, dass alle Inhalte, die an eine unserer Plattformen übermittelt werden, von der Öffentlichkeit eingesehen werden können. Bestimmte personenbezogene Informationen wie z.B. Finanzinformationen oder Adressdaten solltest du über diese Plattformen nur mit Bedacht zur Verfügung stellen. Wir sind nicht verantwortlich für Handlungen anderer Personen, wenn du personenbezogene Informationen auf einer unserer Social Media Plattformen, z.B. Facebook oder Instagram, einstellen. Bitte beachte auch die jeweiligen Datenschutz- und Cookie-Richtlinien der von Ihnen verwendeten Social Media Plattformen.Die Datenschutzbestimmungen der Social Media Plattformen, auf denen lemon one vertreten ist, sind folgend aufgelistet:


Ort der Speicherung

Die Daten, die wir von Ihnen erheben, können an einen Bestimmungsort außerhalb des Europäischen Wirtschaftsraums (EWR) übermittelt und dort gespeichert werden. Dies beinhaltet die Übermittlung zum Zwecke der Verarbeitung dieser Daten durch ausgewählte Dritte, um die Geschäftstätigkeit von lemon one zu erleichtern. In Ländern außerhalb des EWR gibt es möglicherweise keine Gesetze, die das gleiche Schutzniveau für Ihre personenbezogenen Daten gewährleisten wie die Gesetze innerhalb des EWR. Wenn dies der Fall ist, werden wir angemessene Sicherheitsvorkehrungen treffen, um sicherzustellen, dass diese Übertragungen den geltenden Datenschutzgesetzen entsprechen.


Wir werden alle notwendigen Schritte unternehmen um sicherzustellen, dass deine Daten sicher und diesen Datenschutzbestimmungen entsprechend behandelt werden.

Alle uns bereitgestellten Daten werden auf gesicherten Servern gesichert. lemon one hat keinen Zugriff auf automatisch generierte oder von Nutzern selbst gewählten Passwörter. Behandle deine Passwörter stets vertraulich.

Deine Daten werden verwendet für:

  • Sicherstellung der korrekten, effizienten Darstellung unserer Webseite für dich und dein Endgerät
  • Um dir Informationen, Produkten und Dienstleistungen zukommen zu lassen, die du angefordert hast und/oder deren Zusendung zuvor zugestimmt hast und Informationen, zu deren zusendung wir rechtlich verpflichtet sind.
  • Um Verpflichtungen nachzukommen, die aus Vertragsverbindungen zwischen dir und uns entstanden sind
  • Um dir die Möglichkeit zur Teilnahme an interaktiven Funktionen zu gewährleisten, denen zu generell zugestimmt hast
  • Um dich über relevante Änderungen unserer Dienstleistungen und Produkte zu informieren.

Daten von Lemon One-Nutzern werden nicht an Dritte verkauft. Wir werden keine personenbezogenen Daten ohne Einwilligung weitergeben, es sei denn:

  • wir sind gesetzlich dazu verpflichtet.
  • um vertragliche Leistungen für Lemon One-Nutzer zu erfüllen und/oder Rechte und Pflichten aus diesen AGB oder dem Vertragsverhältnis zwischen dem Lemon One-Nutzer und Lemon One durchzusetzen.
  • um das Leistungspaket zu erfüllen, kann es notwendig sein, dass wir Dienste Dritter in Anspruch nehmen. In diesem Fall kann es zur Datenweitergabe kommen, z. B.:

Zur Terminorganisation nutzen wir die Dienste von Google Calendar. Des weiteren verwenden wir Dienste wie Google Drive und Google Spreadsheets. Die Datenschutzerklärung von Google kann hier eingesehen werden:

Zum betreiben unserer Webseite nutzen wir Amazon Web Services (“AWS”). Die dazugehörige Datenschutzverordnung ist unter folgendem Link nachzulesen:

Als Datenmanagementsystem sind Salesforce und Hubspot im Einsatz. Die Datenschutzerklärungen sind unter und einzusehen.


Um die verschlüsselte Übertragung der Daten zwischen unseren Diensten und den Klienten zu gewährleisten, nutzen wir auf allen Plattformen eine SSL-Verschlüsselung. Unsere Zertifikate sind von Amazon oder GoDaddy unterzeichnet worden und sichern unseren Kunden eine sichere Übertragung ihrer Personenbezogener Daten.


Webseiten, die mit unserer Plattform verlinkt sindWir sind weder für die Inhalte von Webseiten, die mit oder von unserer Plattform verlinkt sind, noch für die darin enthaltenen Informationen oder Inhalte verantwortlich. Häufig werden Links zu anderen Webseiten lediglich als Hinweis auf Informationen zu Themen angeboten, die für die Nutzer unserer Plattform interessant sein können.

Bitte bedenke, dass unsere Datenschutzerklärung nicht für andere Webseiten gilt, die du über einen Link auf unserer Plattform erreichen. Das Besuchen von und die Interaktion mit anderen Webseiten, einschließlich solcher Webseiten, die auf unserer Plattform verlinkt sind, unterliegt den dort gültigen Regeln und Richtlinien. Lies die Regelungen und Richtlinien stets, bevor du fortfährst.


Unser Internetauftritt verwendet Social Plugins („Plugins“) des sozialen Netzwerkes, welches von der Facebook Inc. betrieben wird („Facebook“). Die Plugins sind mit einem Facebook Logo oder dem Zusatz „Facebook Social Plugin“ gekennzeichnet.

Wenn eine Webseite unseres Internetauftritts aufgerufen wird, die ein solches Plugin enthält, baut der Browser eine direkte Verbindung mit den Servern von Facebook auf. Der Inhalt des Plugins wird von Facebook direkt an den Browser übermittelt und von diesem in die Webseite eingebunden. Durch die Einbindung der Plugins erhält Facebook die Information, dass die entsprechende Seite unseres Internetauftritts vom jeweiligen Besucher aufgerufen wurde. Wenn ein eigenes Facebook-Profil besteht, kann Facebook den Besuch durch die Speicherung von Cookies und unter der Verwendung von JavaScript dem Facebook-Konto des Besuchers zuordnen. Wenn mit den Plugins interagiert wird, zum Beispiel der „Gefällt mir“ Button betätigt oder einen Kommentar abgegeben wird, wird die entsprechende Information von dem Browser direkt an Facebook übermittelt und dort gespeichert. Mit geeigneten Browser-Plugins kann dies verhindert werden; in dem Fall kann es sein, dass dadurch die Facebook Social Plugins nicht mehr funktionieren.

Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch Facebook sowie deine diesbezüglichen Rechte und Einstellungsmöglichkeiten zum Schutz der Privatsphäre kann den Datenschutzhinweisen von Facebook entnommen werden.


Alle Daten, die wir von unseren Besuchern sammeln und speichern werden mit Respekt behandelt. Um die Sicherheit und Vertraulichkeit der Personenbezogenen Daten, die auf unserer Webseite gesammelt werden, zu gewährleisten, werden von uns angemessene Maßnahmen getroffen, um den Verlust, Missbrauch, unautorisierten Zugang, Offenlegung, Änderung und Vernichtung zu verhüten.



Gerne teilen wir mit, welche personenbezogenen Daten wir zur eigenen Person gespeichert haben (§ 34 BDSG Auskunft an den Betroffenen). Die Auskunft ist kostenlos, wird von uns umgehend bearbeitet und erfolgt in der Regel per E-Mail (auf Wunsch auch postalisch). Um eine detaillierte Auskunft zu erhalten, sollte bitte nach Möglichkeit mitgeteilt werden, zu welcher Art von personenbezogenen Daten die Auskunft gewünscht wird. Um sicherstellen zu können, dass die anfragende Person auch die Person ist, für die sie sich ausgibt, benötigen wir einen Nachweis der Identität. Das kann die Kopie eines amtlichen Ausweisdokuments sein. Bitte Seriennummern, Passnummern o.ä. schwärzen oder unkenntlich machen. Wir verwenden diese Kopie ausschließlich zur Identifikation und zur Bearbeitung der Anfrage.

Berichtigung, Löschung oder Sperrung

Des Weiteren besteht das Recht auf Berichtigung, Löschung oder Sperrung der personenbezogenen Daten. Zur Wahrnehmung dieser und anderer Betroffenenrechte kann sich ein Betroffener jederzeit an die unten angegebene Kontaktadresse wenden.

Änderung der Datenschutzerklärung

Wir passen diese Datenschutzhinweise regelmäßig an und aktualisieren diese. Bei signifikanten Änderungen, durch die die Rechte von Nutzern und Kunden betroffen sein können, werden wir die Änderungen im Vorweg kommunizieren und ggf. auf bestehende Widerspruchsmöglichkeiten hinweisen. Diese Informationen werden in Textform (z. B. per E-Mail) bereitgestellt.

Sollten zusätzliche Fragen zu dieser Datenschutzerklärung aufkommen, kann gerne über das Kontaktformular oder per Post Kontakt aufgenommen werden:

lemon one GmbH
Saarbrückerstraße 18
10405 Berlin