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General Business Terms for business customers for using the services
of Lemon One GmbH

1. Definitions

  • “Material” in the context of this Agreement (as defined below) means the photographs and/or videos to be transferred to the customer under the conditions of the Cooperation Contract, i.e. only the photographs/videos pre-selected (or edited, if applicable) by the contractor in the minimum number owed.

    “Raw Material” in the context of this Agreement (as defined below) means all photographs and/or videos created during a shoot as well as any other files created in connection with the shoot or image processing, if applicable, which are not Material.

    “Agreement” in the context of these General Business Terms means the individual agreement in the form of a Cooperation Contract inclusive of the following General Business Conditions.

2. Preamble

  • With this Agreement regarding the creation of photographs and/or videos and the concession of usage rights for this Material, the contractor is granted the right to use the Material on the basis of the license type chosen in the Cooperation Contract for the agreement purpose stipulated in the Cooperation Contract.

3. Object of the contract, framework agreement

  1. The object of this Agreement is the making of and granting of rights to the Material prepared by the contractor for the client.
  2. The Cooperation Contract as a framework agreement obliges the parties to carry out multiple film shoots, each representing individual service contracts (hereafter each referred to as “Order”). If not referred to differently in the following clauses, this refers to every individual order.

4. Application of the General Business Terms

  • These General Business Terms also apply to future agreements as amended. They also apply if the client refers to its own business terms, particularly in the case of offer acceptance or order confirmation, unless agreed in writing by the contractor.

5. Obligations of the contractor

  1. The contractor undertakes to produce the contractual Material in accordance with the specifications in the Cooperation Contract. The contractor may engage subcontractors for this purpose. For every Order, the time and place of a shoot will be stipulated by the parties by mutual agreement in the manner laid out in the Cooperation Contract. The client may refuse to grant approval if the Material does not meet the contractual requirements.
  2. After completion of the Material, the contractor must convey the Material to the client. The contractor has no obligation to deliver or transfer the Raw Material. The client may retain copies of the Material to use as a reference for its client acquisition..

6. Processing

  • Insofar as digital processing is included in the Cooperation Contract, the client must carry this out in accordance with the specifications agreed upon in the briefing before the conclusion of the contract.

7. Granting of rights

  1. The contractor confers on the client, within scope of the legal protection period, the locally unrestricted right to tangible and intangible use of the Material. All rights are granted as exclusive rights, i.e. for sole use by the client. An exception is made for the entitlement of the contractor and its subcontractor to use the Material as reference for its own client acquisition purposes.
  2. In the case of “one-off payment”, this right is conveyed without a time limit whereas in the case of “annual payment”, the right has time limitations in accordance with Sections 10.2 and 12.2.
  3. The right conferred by Section 7.1 is limited in its contents in accordance with the license model stipulated in the Cooperation Contract as follows:

    (a) Full license option
  • The client may use the Material in an unrestricted manner, in particular for any kind of advertising (print, online, indoor and home displays, TV, videos, on- demand) as well as for product packaging.
  • The granting of usage rights includes reproduction rights, distribution rights and the right to exhibit (tangible exploitation rights), the right of recitation, performance and presentation, the right to make publicly available (particularly on the internet), the right to broadcast, the right to reproduce via image and sound media and the reproduction rights of radio transmissions and of occasions when the Material was made available to the public (intangible exploitation rights) as well as all unknown types of use.
  • In particular (not conclusively, however), the granting of usage rights includes, in view of the usage intended by the client, the following rights and intended uses:
  • (i) the unlimited right to use the Materials in books, documentation, advertising efforts, canvassing for advertisers (incl. posters), brochures and catalogues, for all print and digital output without a limitation on numbers both domestically and abroad;
  • (ii) the unlimited right to share the Material, in the context of press and public relations activity, to third parties for publication, reproduction and distribution;
  • (iii) the unlimited right to present the Materials within the context of exhibitions and events, in both digital and analogue form
  • (iv) the unlimited right to commercial exploitation of content through the production and sale of wares of any kind (e.g. clothing, print publications);
  • (v) the unlimited right to make publicly available, preproduce and distribute the Material within a website or as part of any other internet service (e.g. making it available to download);
  • (vi) the unlimited right to reproduce and distribute the Material on all known and future storage media (e.g. DVD, Blu-Ray or other HD disks, flash memory cards, memory sticks, other chips);
  • (vii) the unlimited right to archive the Material in any form (including in an electronic database with other photographs and texts) and particularly to record in a digital form and save on any known and future storage media or data carrier together with other works or partial works, to reproduce, rent and/or distribute these data carriers in any form as well as making the contents publicly available and transferring it via stationary or mobile media as part of a remote data transfer (e.g. on-demand, with or without download), as well as allowing printouts of paper copies by the respective end customers.

    (b) Web license option
  • The client may use the Material in a restricted manner on the World Wide Web in any form (most notably on any website or as a web- based, digital advertisement). This excludes advertisements using other media (TV and videos, usage on packaging);
  • publications, limited to 5000 copies, and
  • presentations (in-house and public).

    (c) Social media license option
  • The client may use the Material on social media platforms, i.e. via online communication channels that are based on community-based input, interaction, content sharing and collaboration, such as Facebook, Twitter, Instagram, Google+ and Tumblr.

    (d) Editorial license
  • The contractor may only use the Material for public relations activities, i.e. for reporting on proceedings that are worthy of publication or are generally in the public interest; via all media (particularly digital newspapers, magazines, newsletters, websites, blogs or other publications).
  • 7.4 The client has the right to exploit the rights granted in this Agreement free of charge or in exchange for a fee.
  • 7.5 The client may only transfer or sub-license all or part of the rights granted in this Agreement to third parties without requiring the approval of the licensor if the full license option has been selected.
  • 7.6 The usage rights of the files are granted at the moment of the handover/transfer of the files to the client. The contractor is not entitled to use the deliverables itself – with the exception of Section 5.2 of this Agreement.
  • 7.7 The client accepts this transfer of rights.
  • 7.8 The rights to the Raw Material is not granted.

8. Right to edit/Crediting the author

  1. The client obtains – for the duration of the license – the right to edit and adapt the Material to the respective intended use (such as retouching, colour-editing and resolution changes). The client is also granted the right to digitally alter the footage and extract sections. The rights to the Raw Material is not granted. 8.2 The client thus respects the moral rights of the subcontractor (photographer or cameraman) in accordance with Section 14 of the German Copyright Act (UrhG). 8.3 The contractor undertakes to agree with its subcontractor that it will waive the right to credit in accordance with the Copyright Act, as long as this is legally admissible.

9 Other permissions and consent

  1. The client will, under its own responsibility, obtain from third parties the permissions/consent necessary to create the Material. Notably, the contractor will, if legally required,
  • (a) obtain consent from individuals who are personally recognisable in the Material;
  • (b) obtain consent from individuals in whose home the Material was recorded;
  • (c) obtain official authorisation;
  • (d) obtain consent from individuals whose intellectual property rights are affected by the recording of the Material.
  • (e) obtain consent from individuals insofar as this is required for the processing of their personal data.
  1. The client thereby respects the legal regulations that apply to obtaining consent and permissions agreed in accordance with Section 9.1, in particular the German Copyright Act, the Design Act, the Federal Data Protection Act, the Art Copyright Act and the General Data Protection Regulation.
  2. 9.3 Should third parties make claims against the contractor based on a culpable breach of Section 9.1 or 9.2 of this Agreement by the client, the client indemnifies the contractor against all these claims.
  3. 9.4 The client grants, insofar as it is authorised, the permissions and consents necessary for the fulfilment of the Agreement. If the client can only participate in granting permissions or consent, it is obliged to do so in good faith.

10. Remuneration

  1. One-off payment option. If the client has chosen the “one-off payment” option, the contractor receives (a) the remuneration (plus VAT) agreed in the Cooperation Contract for carrying out the shoot and producing the Material for each Order, and (b) a one-off flat fee in accordance with the Cooperation Contract (plus VAT) for the permanent usage rights of the Material created for the Order. 10.2 Annual payment option. If the client has chosen the “annual payment” option, the contractor receives the one-off payment (plus VAT) stipulated in the Cooperation
  2. Contract for the production of the Material and for carrying out each individual Order. In addition, the client pays an annual license fee (per calendar year) for usage rights of the Material delivered as part of each Order, at an amount agreed upon in the Cooperation Contract plus VAT. For the first year, in which the shoot took place, the client is only liable for the pro rata amount.
  3. Any Material costs, travel and subsistence expenses, or any other costs that may arise in connection with the shoot and the creation of the Material, as well as for the granting of usage rights, are to be compensated along with the flat fees in accordance with Sections 10.1 and 10.2 respectively. This does not apply to the remuneration of unknown usage types in accordance with Section 31a in connection with 32c of the Copyright Act, which provides for separate remuneration for unknown usage types.
  4. Remuneration is payable after the transmission/uploading of Materials to the client by the contractor and the issuing of an invoice by the contractor.

11. Non-solicitation agreement

  • For the duration of the Cooperation Contract and for a period of one year after its end, the client undertakes not to enter into any agreements with the subcontractors of the contractor regarding the provision of services or working relationships involving photography or video production.

12. Cancellation/Termination rights

  1. Both parties have a right to ordinary termination of the Cooperation Contract as a framework agreement after the minimum number of shoots stipulated in the Cooperation Contract have been completed. The right of termination can be exercised with immediate effect.
  2. If the “annual payment” option has been selected in accordance with 10.2, both parties may terminate the right of use obtained via annual license fees with a deadline of one month before the end of the calendar year. All obligations relating to carrying out shoots and the creation of Material, as well as the one-off payment due for this, remain unaffected.
  3. The client may cancel individual orders without payment, provided that the cancellation takes place more than 72 hours before the start of the arranged shoot. In the case of a cancellation that takes place 72 hours or fewer but more than 12 hours before the start of the arranged shoot, the client is liable for half of the agreed payment for this individual shoot. In the case of a cancellation that takes place 12 hours or fewer before the start of the arranged shoot, the client is liable for all of the agreed payment for this individual shoot.
  4. No other ordinary termination rights exist if they are not otherwise stipulated in the Cooperation Contract.
  5. The parties are accorded a right to extraordinary termination in accordance with legal regulations.
  6. Notably, there is a particular reason for cancellation by the contractor if the permissions and consent necessary for the order specification in accordance with Section 9 of this Agreement cannot be obtained by the client after sincere effort. In this case, the contractor will inform the client in advance to allow for a potential alteration of the project.

13. Cancellation/Termination rights

  1. The parties undertake – for the duration of the Cooperation Contract and for a period of one year after its end – not to divulge any information obtained while carrying out the Cooperation Contract and which relates to confidential business affairs or transactions of the company or business entities linked to the company, and only to use this kind of information for the purposes of this Agreement. This particularly applies to trade secrets, confidential data, information and expertise regarding products and processes. The obligation particularly relates to all non-public information about industrial property and intellectual property rights, software and/or hardware, new products from the company and its business partners that have not yet been made public, finances, business development strategies and plans, as well as names of current and potential customers and business partners.
  2. The obligation in Section 13.1 does not apply to information that
  • (a) is or will be generally known without a breach of this Agreement or
  • (b) is made known to third party recipients without confidentiality requirements or violation of this Agreement or
  • (c) the recipients of the information can prove they already possessed or independently acquired or developed before the Agreement came into force or
  • (d) has been approved for disclosure by the company, in writing, or
  • (e) must be made public due to the law or regulatory action.

14. Final clauses and disclosure requirements

  1. Agreements made in the Cooperation Contract that differ from these General Business Terms take precedence.
  2. Changes to this Agreement must take place in written or text form; this also applies to changes to the written/text form requirement.
  3. If individual provisions in this Agreement are or become partly or entirely unworkable, the validity of the rest of the Agreement remains unaffected. Such provisions are to be replaced by the remaining regulations as far as possible by applying supplementary interpretation, or otherwise replaced consensually by the parties with regulations that are most suitable for achieving the aims of the Agreement, taking into account the interests at hand and common requirements for creating regulations that are legally effective.
  4. The Agreement is based on the law of the Federal Republic of Germany.
  5. The place of fulfilment is the headquarters of the contractor. Any disputes that may arise from this Agreement will be settled by the local or regional court in Berlin, provided that no other court of jurisdiction is stipulated by law.
  6. To ensure that the contractor can fulfil its legal requirements towards the client regarding information and disclosure in a timely and complete manner, the client will immediately, without solicitation, inform the contractor of any changes of address via registered letter.

As of: 01.04.2018

Terms of Business to the Framework Agreement regarding the creation of visual materials with photographers

The following Terms of Business supplement the Framework Agreement regarding the creation of visual materials for LemonOne GmbH (hereafter collectively: “Framework Agreement”) and apply to all of Contractor’s activities under the Framework Agreement. Any Terms of Contractor which deviate from or supplement these Terms of Business do not form part of the Agreement, unless their application is expressly agreed to in writing.

1. Definitions

    1. Booking ” means an individually concluded contract between the parties regarding the production of, and granting of rights in, photographs and/or videos in a shoot, irrespective of whether it is concluded verbally or in writing.

    2. Clients ” means all of LemonOne’s contractual partners for whom LemonOne is tasked with producing photographic or video materials or who license visual materials through LemonOne.

    3. Visual materials ” means all image and/or video data produced in the scope of a Booking, in particular the associated raw data produced and all files created from or arising from that raw data.
2. Contractor’s obligations

    1. Contractor is obliged to provide the information, documents and technical infrastructure (e.g. Google account to enable use of the calendar system) as required for the commissioning of Bookings in the scope of this Framework Agreement, as well as the coordination of Bookings and availability. The required information, documents and technical infrastructure will be communicated to the Contractor by LemonOne and may change in the course of the contractual relationship, e.g. if the system to manage Bookings and availability is modified. Contractor is responsible for the accuracy and completeness of the information provided to LemonOne and will inform LemonOne without undue delay of any relevant changes to that information.

    2. In the event of Contractor being commissioned, Contractor is obliged to carry out the Booking professionally and according to the relevant contractual requirements. LemonOne’s Clients expect a standardised service according to the specifications and references provided by LemonOne. In light of this, Contractor undertakes to provide LemonOne with visual materials which fully conform to the precise specifications set out in this Framework Agreement, especially as stated in Annex 1 to these Terms of Business, and in the respective Booking and which do not have any personal touches added, either in the composition or in the choice of framing or lighting, whereby this list is not exhaustive. Contractor has no creative design freedom in the selection of and adherence to these parameters.

    3. Contractor is obliged to appear at the agreed location of the shoot, at the agreed time, as per the details set out in the Booking and/or any individual arrangements. In the event of any delay, the Contractor must inform LemonOne immediately. Direct communication with the Client is only allowed if this is explicitly requested in the Booking. 

    4. Contractor bears sole responsibility for obtaining the equipment necessary to produce the visual materials according to the requirements set forth in this Framework Agreement and the respective Booking and for transporting it to the shoot location in full working order.

    5. Contractor undertakes to inform LemonOne of any and all problems which could occur or actually do occur while carrying out the Booking and in a broader sense of any difficulties which arise while carrying out the Booking.
3. Compliance with legal requirements

    1. Contractor is obliged to ensure they comply with all statutory rules and regulations applicable to their activities. This includes, in particular, to tax and residence rules, social security obligations, insurance obligations and commercial law regulations applicable to contractors. 

    2. Contractor undertakes to provide LemonOne, upon first request, all information and documents required to prove compliance with the applicable statutory requirements or to execute the Booking. To the extent this includes personal data, this will be stored and used exclusively in accordance with the data protection law provisions on the basis of Art. 6(1)(b) of the GDPR, and shall be deleted once the relevant purpose no longer exists, unless a legal obligation to retain such data exists. This concerns, in particular, the following information and documents:
      - Contractor’s home address
      - Contractor’s date of birth
      - Contractor’s bank details

    3. Where flying drones are to be used in the scope of a Booking, Contractor bears sole responsibility for compliance with any statutory provisions for the use of drones, including obtaining insurance, making any necessary notification and/or obtaining official permission/licences in good time. 
4. Non-solicitation

    1. Contractor undertakes, for the term of the Framework Agreement and for one year following termination of the Framework Agreement, not to contact LemonOne’s Clients for whom Contractor has created visual materials under a Booking via LemonOne, either directly or in any other manner, bypassing LemonOne, with the active objective of forming a working relationship in the field of photography. 

    2. Clients, with whom Contractor has come into contact through LemonOne and who contact Contractor directly during the term of the Framework Agreement regarding a Booking, in particular to negotiate prices, must be referred to LemonOne.

    3. The above paragraphs do not apply to Clients for whom Contractor had already worked prior to working with LemonOne.
5. Defects

    1. LemonOne may refuse to accept visual materials that do not meet the specifications of this Framework Agreement or the respective Booking. This applies in particular if the visual materials are incomplete or Contractor has not provided it in the format as set out in Section 2.7. In such an event, remuneration is not due until visual materials free of defects have been supplied. 

    2. To the extent required to meet the purpose of the contractual agreement, LemonOne may insist that the shoot or the upload be repeated free of charge. LemonOne shall inform the Contractor as to the date and time of the new appointment for the Booking, depending on the availability of the Client. There shall be no right to refuse acceptance to the extent that LemonOne or the Client is responsible for the defective nature of the visual materials. 

    3. Moreover, the statutory rights regarding defects under Sec. 633 et seqq. BGB [German Civil Code] apply.
6. Granting of rights

    1. In order to achieve the commercial purposes set out in the preamble, Contractor grants LemonOne comprehensive, exclusive and sublicensable, perpetual, worldwide rights, with no restrictions as to content, in the visual materials produced, for all known and unknown types of use, including the right to edit the materials. 

    2. Irrespective of the specific purpose of a given Booking, Contractor grants LemonOne the exclusive right, unrestricted in terms of content, worldwide and in perpetuity, freely sublicensable and freely transferable to comprehensively use and exploit the supplied visual materials, including the right to reproduce (Sec. 16 UrhG [German Copyright Act]), distribute (Sec. 17 UrhG), communicate to the public in any form (Sec. 15(2) UrhG), make available to the public (Sec. 19a UrhG), broadcast (Sec. 20 UrhG), exhibit (Sec. 18 UrhG), communicate by way of audio-visual storage medium (Sec. 21 UrhG) and edit (Sec. 23 UrhG) as well as the ownership of the supplied visual materials and, where applicable, the data storage media on which the visual materials are delivered to LemonOne. 

    3. Contractor grants LemonOne the following rights, in particular:

      a) the right to distribute, publish, communicate to the public, make available to the public, broadcast as well as to reproduce and edit, in full or editorially selected extracts or to illustrate editorial content or in any other commercial or non-commercial manner in any issues and any quantities (print and digital (electronic publishing) - e.g. newspapers/magazines, books, apps, e-books, e-papers, social media platforms, other websites) and to use modified versions in the same way;

      b) the right to distribute, publish, communicate to the public, make available to the public, broadcast and reproduce as well as to edit the visual materials for commercial purposes, in any form and on any media, and to use modified versions in the same way, in particular to use the visual materials to that extent in full or extracts thereof for press releases and advertising messages (print and digital (electronic publishing)), advertising and scientific presentations, on websites, social media platforms, in advertising videos or other advertising media and to make the visual materials available to third parties for this purpose or for own use in an editorial context.

      c) the right to use the visual materials or extracts thereof also in connection with works of other rightholders, and to edit the visual materials, to reconfigure it in any other manner or arrange for this to be carried out by third parties and to use the modified visual materials to the extent set forth in this section and to distribute them, make them available to the public and communicate them to the public on any media and data storage medium.

      d) the right to store, process and archive the visual materials in modified or unmodified form in electronic systems (e.g. collections/databases) or to arrange for this to be performed by a third party as well as to allow third parties to access the visual materials and use it in any form and for any purpose for payment or free of charge (e.g. online services, image databases);

      e) the right to make the visual materials, in modified or unmodified form, available to the public, in full or in part for retrieval on demand (Sec. 19a UrhG); 

      f) the right to make the visual materials perceivable by the public in modified or unmodified form by means of audio or audiovisual storage medium;

      g) the right to exhibit the visual materials and make them perceivable to the public in modified or unmodified form in the scope of exhibitions and events, both in digital and analogue formats;

      h) the right to use the visual materials in modified or unmodified form for commercial exploitation through the production and distribution of goods of all kinds (e.g. articles of clothing, printed matter, book covers, CD covers);

      i) the right to transfer the aforementioned exploitation rights in full or in part to any third parties or to grant such third parties exploitation rights in the form of a sublicense, without requiring Contractor’s authorisation to do so.

    4. Moreover, Contractor grants LemonOne the right to use the visual materials to the extent set out above, for types of use unknown at the time of conclusion of the agreement.

    5. The above granting of rights shall, to the extent permitted under law, be exclusive, in light of the interests of LemonOne’s Clients as set out above. Contractor retains the right to use the visual materials for reference purposes, provided such a reference is not explicitly excluded in relation to the respective Booking. In this regard, Contractor must observe any restrictions arising from a confidentiality agreement in Section 9, in particular in relation to unreleased products.

    6. The granting of rights occurs at the time the visual materials are created.
7. Credits

    1. Contractor hereby waives their right to be duly credited when the visual materials are used by LemonOne and/or their Clients and/or their licensees. Contractor thus consents to the visual materials being marked with a copyright notice in favour of LemonOne (e.g. © LemonOne). There is no obligation to attach a copyright notice in this regard.

8.  Payment terms

    1. Payments will be made in euros. Any currency exchange rate losses, costs and fees resulting from the Contractor not having a euro account will be borne by Contractor. All prices are exclusive of any applicable VAT.

    2. After fulfilling a Booking, Contractor will submit, in separate lists, their project deliverables as well as their travel costs, via email to LemonOne’s accounts payable department (

    3. The parties shall agree, under a separate agreement, that Contractor’s services shall be invoiced by way of self-billing, taking into account the travel costs, unless otherwise agreed on an individual basis.
9. Protection of Client’s privacy, confidentiality

    1. Contractor will, in many cases, carry out their Bookings at private or non-public locations, on Clients’ premises or in private facilities. 

    2. In view of the private nature of the photographed material, Contractor undertakes not to use the visual materials produced in the scope of such Bookings, modify them, reproduce them or make them available to the public, for Contractor’s own purposes, unless there is prior written consent from LemonOne and the Client concerned.

    3. To the extent Contractor produces visual materials in which people can be recognised, Contractor is obliged to make the data policy provided by LemonOne available to the persons depicted and to obtain from such persons, by means of the app provided by LemonOne, consent to publish the visual materials.

    4. Contractor undertakes - for the term of the Framework Agreement and for one year following its termination - to maintain secrecy regarding all information that they have received in the course of performing the Framework Agreement and all Bookings, where the information contains trade secrets or other confidential information from (a) LemonOne, (b) LemonOne’s Client or (c) the company on whose premises a shoot takes place, and to use information of that nature only for the purposes of this Agreement. 

    5. A trade secret is a piece of information which is not generally known or readily available, either generally or in the precise configuration and composition of its components, to persons in the circles this type of information is usually circulated among and is therefore of commercial value and in relation to which there is a legitimate interest in confidentiality. This generally includes, in particular, all non-public information regarding objects and content covered by an industrial property right or copyright, software and/or hardware used, new, as yet unreleased products as well as financial information, business development strategies and plans, and names of current and potential clients and business partners, and the addresses of any properties on which an Booking may be based. The definition of trade secrets also explicitly covers the Booking related specifications LemonOne gives to Contractor for the execution of the Booking in accordance with Annex A or in special instructions. 

    6. The above obligation shall not apply in respect of information
      • which is or becomes generally known without any breach of this Agreement;
      • which is disclosed to Contractor by a third party not bound by confidentiality provisions and without any breach of this Agreement;
      • which the recipient of the information can prove to have possessed prior to this Agreement coming into force or to have acquired or developed independently;
      • the disclosure of which has been authorised in writing by LemonOne or
      • which has to be disclosed by law or due to an order from a public authority;
      • which was obtained by observing, examining, deconstructing or testing a product or object which has been made publicly available or is in the legal possession of the party carrying out the observation, examination, deconstruction or testing and that party is not subject to any obligation limiting its ability to obtain the trade secret;
      • which was obtained through the exercise of employees’ rights to information and to a hearing, or of consultation and co-determination rights of employees representatives.

    7. The use or disclosure of a trade secret does not fall under Section 9.1 if it occurs for the protection of a legitimate interest, in particular
      • to exercise the right of free expression and freedom of information, including respect of the freedom and plurality of the media;
      • to expose an unlawful act or professional or other misconduct, if the acquisition, use or disclosure lends itself to the protection of the general public interest;
      • in the scope of disclosure by employees to employee representatives, if this is required for the employee representatives to carry out their duties.

    8. Contractor undertakes to impose the same level of confidentiality obligations on all employees or other vicarious agents (e.g. technical assistants) entrusted by Contractor with carrying out a Booking. 

    9. For each case of culpable violation of an obligation based on this Section 9, the Contractor must pay LemonOne a contractual penalty in the amount of EUR 2,000. Payment of the contractual penalty does not exclude the assertion of the claim for injunctive relief or for further damages. The contractual penalty will be offset against any possible damages.
10. Guarantees, indemnification

    1. Contractor guarantees that

      a) they are fully entitled to the rights necessary for the granting of exploitation rights in accordance with Section 6, in particular copyright in the visual materials;

      b) they are the sole author;

      c) no third parties have rights in the visual materials which conflict with this Agreement;

      d) they have produced and composed the visual materials in such a way that they do not infringe any third party rights (in particular copyright and/or third-party intellectual property rights) and that in the event that persons are recognisable in the visual materials, consent has been obtained from those persons by means of the app provided by LemonOne and that the data protection policy has been made available to them;

      e) the production of the visual materials has not been carried out in breach of public law provisions, and that

      f) they have not published the visual materials prior to delivering them.

    2. Contractor indemnifies LemonOne from all legitimate third-party claims which are asserted against LemonOne on the basis of a culpable violation of Contractor’s obligations under this agreement or the violation of a guarantee as per Section 10.1. This indemnification also includes the costs for any necessary legal defence against such claims, including attorney fees in accordance with the German Attorneys’ Fees Act. Where possible, Contractor shall fulfill their obligation to indemnify by directly satisfying the third-party claims.

    3. As far as is possible and reasonable and to the extent this does not lead to visual materials not being accepted by LemonOne’s Client as performance of the agreement, Contractor provide licences or modified versions of the visual materials to LemonOne with regard to third-party claims under Section 10.2, with which LemonOne can avoid third-party rights infringements without suffering a compromise in quality in the visual materials.

    4. Notwithstanding Section 10.2, in cases of third-party claims being asserted, LemonOne shall decide whether and to what extent such disputes can be contested in court or resolved by means of an out-of-court settlement.

    5. Contractor will support LemonOne in cases of disputes with third parties regarding the visual materials that are the subject matter of the contractual agreement and Contractor will provide any and all information required for an appropriate legal defence.

    6. Contractor indemnifies LemonOne from all other legitimate claims asserted by Clients or third parties against LemonOne, in particular claims for damages, which such Clients or third parties assert on the basis of Contractor’s work for LemonOne. This does not apply where the Contractor is not responsible for the underlying loss or damage or violations of obligations.
11. Final provisions

    1. Non-assignment
      Contractor may not, without prior written consent, assign the rights and obligations under this Agreement in part or in full to third parties.

    2. Non-exclusivity
      This Agreement has been entered into without either party staking any claim to exclusivity. Therefore, Contractor is free to take on other bookings similar to those described in the Framework Agreement, on behalf of third parties and LemonOne may entrust Bookings similar to those described in the Framework Agreement to any other natural or legal person, irrespective of whether they are a competitor of Contractor or not.

    3. Independence of the parties
      The parties expressly declare that they are and shall remain independent business partners for the term of this Agreement.

      None of the provisions of this Agreement shall be interpreted as meaning that one of the parties is entitled to manage or monitor the daily activity of the other party, nor can the Agreement be interpreted as meaning that the parties are committed to one another beyond the contractual relationship under this Agreement or in any way form a joint venture or legal person. 

      Consequently, Contractor is fully and exclusively responsible for executing Bookings accepted in the scope of this Agreement and for which Contractor warrants that it possesses the necessary expertise.

    4. Completeness of the Agreement, severability and changes
      This Agreement replaces any previous verbal or written agreement with regard to the subject of this Agreement.

      Should individual provisions of the Agreement prove to be ineffective, either in full or in part, the remaining provisions of the Agreement shall remain unaffected thereby. Such ineffective provisions must be replaced, where possible, through an amended contractual interpretation or, to the extent that is not possible, by amicable agreement of the parties, by such provisions which, taking into account the interests and mutual need for a respective provision, is legally effective and is most suitable for achieving the contractual purpose.

      Amendments to this Framework Agreement must be in writing. This also applies in respect of the written form requirement itself.

    5. No waiver in the event of non-exercise
      Should one party not exercise or waive the exercise or enforcement of one of the rights afforded to it under this Agreement, this cannot be regarded as a waiver of this right for the future, since the waiver only applies in respect of the purpose of the specific situation concerned.

    6. Applicable law - Place of performance
      The Framework Agreement and the Bookings are subject to German law.The place of performance for this Framework Agreement and the Bookings issued under it is the location of LemonOne’s registered offices.


Stand 24.05.2018

Der Verantwortliche für Ihre personenbezogenen Daten ist die lemon one GmbH mit Sitz in der Saarbrücker Straße 18, 10405 Berlin, Deutschland (im folgenden als “lemon one”, “wir”, “uns”, “unser”). Du kannst uns unter der Adresse Saarbrücker Straße 18, 10405 Berlin, Deutschland oder per E-Mail unter erreichen. Diese Datenschutzerklärung und Cookie-Richtlinie („Datenschutzerklärung“) beschreiben die Daten, die auf, (die „Webseiten“) und der Web-Application genutzt werden.

Lemon One möchten mit diesen Datenschutzhinweisen allen Besuchern dieser Webseite über Zweck, Art und Umfang der Verarbeitung personenbezogener Daten informieren. Unsere Internetseiten und Dienstleistungen werden ständig überarbeitet und weiterentwickelt. Daraus ergibt sich auch, dass diese Datenschutzhinweise regelmäßig überarbeitet und aktualisiert werden. Das gilt insbesondere im Hinblick auf die von uns eingesetzten Verfahren zur Nutzungsanalyse, zur Wirksamkeitsmessung von Werbemethoden und vergleichbare Dienste, insbesondere von Drittanbietern. Der aktuelle Stand kann jeweils der tabellarischen Aufstellung weiter unten entnommen werden. Lemon One ist ein international agierender Dienstleister mit Kunden quer über den Planeten verteilt. In diesem Sinne tragen wir Sorge dafür, dass die Maßnahmen getroffen werden, die nach europäischem Datenschutzrecht geboten sind, um ein angemessenes Schutzniveau der Daten zu gewährleisten.



Lemon One nutzt diverse Dienste von Google Inc. aus den USA. Dazu gehören Google Analytics, Google Adwords, Google Tag Manager und Google Maps.

Google Tag Manager

Ferner setzen wir den Google Tag Manager ein. Google Tag Manager ist eine Lösung, mit der Vermarkter Website-Tags über eine Oberfläche verwalten können. Das Tool Tag Manager selbst (welches die Tags implementiert) ist eine cookie-lose Domain und erfasst keine personenbezogenen Daten. Das Tool sorgt für die Auslösung anderer Tags, die ihrerseits unter Umständen Daten erfassen. Google Tag Manager greift nicht auf diese Daten zu. Wenn auf Domain- oder Cookie-Ebene eine Deaktivierung vorgenommen wurde, bleibt diese für alle Tracking-Tags bestehen, die mit Google Tag Manager implementiert werden.Möglicherweise bitten wir unsere Kunden um die Erlaubnis, einige Produktdaten (z. B. Kontoinformationen) an andere Google-Produkte weiterzugeben, um bestimmte Funktionen zu aktivieren, z. B. das Hinzufügen neuer Conversion-Tracking-Tags für AdWords zu vereinfachen. Außerdem überprüfen unsere Entwickler von Zeit zu Zeit Informationen zur Produktnutzung, um das Produkt weiter zu optimieren. Wir werden jedoch niemals Daten dieser Art ohne die Zustimmung des Nutzers an andere Google-Produkte weitergeben.

Weitere Informationen hierzu gibt es in den Nutzungsrichtlinien für dieses Produkt.

Google Analytics

Zur Optimierung und Ausspielung unserer Werbeanzeigen nutzen wir Daten, die auf deine vergangenen Besuche unserer Webseite basieren. Dies betrifft Display Werbung sowie das von Google Analytics bereitgestellte Remarketing. Remarketing ist eine Funktion, die zielgerichtete Werbung, basierend auf den Interessen und Interaktionen des Webseiten-Besuchers mit der Webseite, ausspielt.

Um mehr über Remarketing Listen zu erfahren, besuche bitte Google Support:

Du hast die Möglichkeit das Anzeigen von bezahlter Google Werbung zu deaktivieren. Besuche dafür den folgenden Link:


Cookies sind kleine Textdateien, die meist für die Dauer der aktuellen Sitzung, also bis zum Beenden des Browsers, in einigen Fällen aber auch darüber hinaus, im Browser des Endgeräts des Benutzers gespeichert werden. Kommt ein Besucher auf oder setzten wir automatisch ein Cookie zur Wiedererkennung des Browsers (ein sogenanntes Session-Cookie). Die meisten Browser akzeptieren Cookies, es ist jedoch möglich einen Widerspruch gegen die Datenverarbeitung durch Cookies vorzunehmen (“Opt-Out”). Bitte beachten Sie, dass in diesem Fall die Lemon One Plattform nicht einwandfrei funktionieren kann. Wie das Setzen von Cookies im Browser verhindert werden kann, siehe Abschnitt Google Analytics. Ohne weitere Anpassung deiner Browsereinstellungen zur Ablehnung von Cookies, wird unser System Cookies beim Besuch bzw. Login auf unserer Webseite gesetzt. Cookies können jederzeit gelöscht werden. Im Falle einer Löschung müssen beim nächsten Besuch die Zugangsdaten erneut eingegeben werden.

Zu Werbe-, Analyse- und Qualitätssicherungs- zwecken werden Dienste Dritter eingesetzt. Diese können Cookies (Third-Party Cookies) und/oder Zählpixel (Web Beacons) setzen, um beim Surfen z. B. regionalspezifische oder themenspezifische Banner anzuzeigen. Third-Party Cookies können in den Einstellungen der meisten Browser geblockt werden. Unter diesen Umständen kann die Funktionalität von anderen Seiten außerhalb von Lemon One beeinträchtigt sein.

Die von den Cookies generierten Informationen über deine Nutzung der Webseite (inklusive deiner IP Adresse) wird durch die Einstellung (“_anonymiselp()” function or equivalent) anonymisiert und Google Servern in den Vereinten Staaten übermittelt. Mehr Informationen über die Anonymisierung von IP Daten findest du auf dieser Seite

Log Information

Bei dem Besuch vonwww.lemonone.comoderwww.lemonone.despeichert unser Server automatisch die Informationen, die der Browser sendet, wenn diese Seite besucht wird. Die Informationen umfassen den Aufruf (Request), die IP-Adresse, Browser-Typ und -Sprache sowie das Datum und Uhrzeit des Aufrufs. Die Informationen werden zur Analyse und Aufrechterhaltung des technischen Betriebs unserer Server und des Netzwerkes sowie zur Missbrauchsbekämpfung benutzt und werden nach 3 Monaten automatisch gelöscht


Sollten Sie uns auf unserer Webseite mittels Kontaktformular oder Intercom (Chatfenster), oder direkt mittels einer E-Mail kontaktieren stimmen Sie unseren Datenschutzbestimmungen zu. Um die Anfrage ordnungsgemäß bearbeiten zu können und um unseren Service nachvollziehbar zu machen und zu verbessern wird Ihre Anfrage gespeichert. Angaben zur Person werden nur dazu genutzt, die Anfrage zu bearbeiten. Kontaktanfragen über unser Kontaktformular nutzen wir den Dienst Contact Form 7, dessen Datenschutzerklärung hier eingesehen werden kann: Die Datenschutzvereinbarung von Intercom kann unter werden.


Unser Newsletter enthält Links und Grafiken, die uns zeigen, ob der Newsletter in einem E-Mail-Programm geöffnet wurde und ob auf Links geklickt wurde. Dies dient der Verbesserung unseres Angebots und der Qualitätssicherung. Ein Widerspruch gegen diese Nutzungsanalyse kann durch Abbestellen des Newsletters erfolgen. Entsprechende Hinweise zur Abmeldung finden sich in jeder Newsletter-Mail. Zum Versenden unserer Newsletter verwenden wir den Service von Mailchimp. Die Datenschutzerklärung von Mailchimp findest du hier:

Social Media und nutzergenerierte Inhalte

Einige unserer Plattformen ermöglichen es Nutzern, ihre eigenen Inhalte einzustellen. Bitte bedenke, dass alle Inhalte, die an eine unserer Plattformen übermittelt werden, von der Öffentlichkeit eingesehen werden können. Bestimmte personenbezogene Informationen wie z.B. Finanzinformationen oder Adressdaten solltest du über diese Plattformen nur mit Bedacht zur Verfügung stellen. Wir sind nicht verantwortlich für Handlungen anderer Personen, wenn du personenbezogene Informationen auf einer unserer Social Media Plattformen, z.B. Facebook oder Instagram, einstellen. Bitte beachte auch die jeweiligen Datenschutz- und Cookie-Richtlinien der von Ihnen verwendeten Social Media Plattformen.Die Datenschutzbestimmungen der Social Media Plattformen, auf denen lemon one vertreten ist, sind folgend aufgelistet:


Ort der Speicherung

Die Daten, die wir von Ihnen erheben, können an einen Bestimmungsort außerhalb des Europäischen Wirtschaftsraums (EWR) übermittelt und dort gespeichert werden. Dies beinhaltet die Übermittlung zum Zwecke der Verarbeitung dieser Daten durch ausgewählte Dritte, um die Geschäftstätigkeit von lemon one zu erleichtern. In Ländern außerhalb des EWR gibt es möglicherweise keine Gesetze, die das gleiche Schutzniveau für Ihre personenbezogenen Daten gewährleisten wie die Gesetze innerhalb des EWR. Wenn dies der Fall ist, werden wir angemessene Sicherheitsvorkehrungen treffen, um sicherzustellen, dass diese Übertragungen den geltenden Datenschutzgesetzen entsprechen.


Wir werden alle notwendigen Schritte unternehmen um sicherzustellen, dass deine Daten sicher und diesen Datenschutzbestimmungen entsprechend behandelt werden.

Alle uns bereitgestellten Daten werden auf gesicherten Servern gesichert. lemon one hat keinen Zugriff auf automatisch generierte oder von Nutzern selbst gewählten Passwörter. Behandle deine Passwörter stets vertraulich.

Deine Daten werden verwendet für:

  • Sicherstellung der korrekten, effizienten Darstellung unserer Webseite für dich und dein Endgerät
  • Um dir Informationen, Produkten und Dienstleistungen zukommen zu lassen, die du angefordert hast und/oder deren Zusendung zuvor zugestimmt hast und Informationen, zu deren zusendung wir rechtlich verpflichtet sind.
  • Um Verpflichtungen nachzukommen, die aus Vertragsverbindungen zwischen dir und uns entstanden sind
  • Um dir die Möglichkeit zur Teilnahme an interaktiven Funktionen zu gewährleisten, denen zu generell zugestimmt hast
  • Um dich über relevante Änderungen unserer Dienstleistungen und Produkte zu informieren.

Daten von Lemon One-Nutzern werden nicht an Dritte verkauft. Wir werden keine personenbezogenen Daten ohne Einwilligung weitergeben, es sei denn:

  • wir sind gesetzlich dazu verpflichtet.
  • um vertragliche Leistungen für Lemon One-Nutzer zu erfüllen und/oder Rechte und Pflichten aus diesen AGB oder dem Vertragsverhältnis zwischen dem Lemon One-Nutzer und Lemon One durchzusetzen.
  • um das Leistungspaket zu erfüllen, kann es notwendig sein, dass wir Dienste Dritter in Anspruch nehmen. In diesem Fall kann es zur Datenweitergabe kommen, z. B.:

Zur Terminorganisation nutzen wir die Dienste von Google Calendar. Des weiteren verwenden wir Dienste wie Google Drive und Google Spreadsheets. Die Datenschutzerklärung von Google kann hier eingesehen werden:

Zum betreiben unserer Webseite nutzen wir Amazon Web Services (“AWS”). Die dazugehörige Datenschutzverordnung ist unter folgendem Link nachzulesen:

Als Datenmanagementsystem sind Salesforce und Hubspot im Einsatz. Die Datenschutzerklärungen sind unter und einzusehen.


Um die verschlüsselte Übertragung der Daten zwischen unseren Diensten und den Klienten zu gewährleisten, nutzen wir auf allen Plattformen eine SSL-Verschlüsselung. Unsere Zertifikate sind von Amazon oder GoDaddy unterzeichnet worden und sichern unseren Kunden eine sichere Übertragung ihrer Personenbezogener Daten.


Webseiten, die mit unserer Plattform verlinkt sindWir sind weder für die Inhalte von Webseiten, die mit oder von unserer Plattform verlinkt sind, noch für die darin enthaltenen Informationen oder Inhalte verantwortlich. Häufig werden Links zu anderen Webseiten lediglich als Hinweis auf Informationen zu Themen angeboten, die für die Nutzer unserer Plattform interessant sein können.

Bitte bedenke, dass unsere Datenschutzerklärung nicht für andere Webseiten gilt, die du über einen Link auf unserer Plattform erreichen. Das Besuchen von und die Interaktion mit anderen Webseiten, einschließlich solcher Webseiten, die auf unserer Plattform verlinkt sind, unterliegt den dort gültigen Regeln und Richtlinien. Lies die Regelungen und Richtlinien stets, bevor du fortfährst.


Unser Internetauftritt verwendet Social Plugins („Plugins“) des sozialen Netzwerkes, welches von der Facebook Inc. betrieben wird („Facebook“). Die Plugins sind mit einem Facebook Logo oder dem Zusatz „Facebook Social Plugin“ gekennzeichnet.

Wenn eine Webseite unseres Internetauftritts aufgerufen wird, die ein solches Plugin enthält, baut der Browser eine direkte Verbindung mit den Servern von Facebook auf. Der Inhalt des Plugins wird von Facebook direkt an den Browser übermittelt und von diesem in die Webseite eingebunden. Durch die Einbindung der Plugins erhält Facebook die Information, dass die entsprechende Seite unseres Internetauftritts vom jeweiligen Besucher aufgerufen wurde. Wenn ein eigenes Facebook-Profil besteht, kann Facebook den Besuch durch die Speicherung von Cookies und unter der Verwendung von JavaScript dem Facebook-Konto des Besuchers zuordnen. Wenn mit den Plugins interagiert wird, zum Beispiel der „Gefällt mir“ Button betätigt oder einen Kommentar abgegeben wird, wird die entsprechende Information von dem Browser direkt an Facebook übermittelt und dort gespeichert. Mit geeigneten Browser-Plugins kann dies verhindert werden; in dem Fall kann es sein, dass dadurch die Facebook Social Plugins nicht mehr funktionieren.

Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch Facebook sowie deine diesbezüglichen Rechte und Einstellungsmöglichkeiten zum Schutz der Privatsphäre kann den Datenschutzhinweisen von Facebook entnommen werden.


Alle Daten, die wir von unseren Besuchern sammeln und speichern werden mit Respekt behandelt. Um die Sicherheit und Vertraulichkeit der Personenbezogenen Daten, die auf unserer Webseite gesammelt werden, zu gewährleisten, werden von uns angemessene Maßnahmen getroffen, um den Verlust, Missbrauch, unautorisierten Zugang, Offenlegung, Änderung und Vernichtung zu verhüten.



Gerne teilen wir mit, welche personenbezogenen Daten wir zur eigenen Person gespeichert haben (§ 34 BDSG Auskunft an den Betroffenen). Die Auskunft ist kostenlos, wird von uns umgehend bearbeitet und erfolgt in der Regel per E-Mail (auf Wunsch auch postalisch). Um eine detaillierte Auskunft zu erhalten, sollte bitte nach Möglichkeit mitgeteilt werden, zu welcher Art von personenbezogenen Daten die Auskunft gewünscht wird. Um sicherstellen zu können, dass die anfragende Person auch die Person ist, für die sie sich ausgibt, benötigen wir einen Nachweis der Identität. Das kann die Kopie eines amtlichen Ausweisdokuments sein. Bitte Seriennummern, Passnummern o.ä. schwärzen oder unkenntlich machen. Wir verwenden diese Kopie ausschließlich zur Identifikation und zur Bearbeitung der Anfrage.

Berichtigung, Löschung oder Sperrung

Des Weiteren besteht das Recht auf Berichtigung, Löschung oder Sperrung der personenbezogenen Daten. Zur Wahrnehmung dieser und anderer Betroffenenrechte kann sich ein Betroffener jederzeit an die unten angegebene Kontaktadresse wenden.

Änderung der Datenschutzerklärung

Wir passen diese Datenschutzhinweise regelmäßig an und aktualisieren diese. Bei signifikanten Änderungen, durch die die Rechte von Nutzern und Kunden betroffen sein können, werden wir die Änderungen im Vorweg kommunizieren und ggf. auf bestehende Widerspruchsmöglichkeiten hinweisen. Diese Informationen werden in Textform (z. B. per E-Mail) bereitgestellt.

Sollten zusätzliche Fragen zu dieser Datenschutzerklärung aufkommen, kann gerne über das Kontaktformular oder per Post Kontakt aufgenommen werden:

lemon one GmbH
Saarbrückerstraße 18
10405 Berlin